Brands understand that consumers are global. Until now when we talked about global companies, these meant merely been in anywhere, offering the same product in the world but not a global service. Technology has helped to establish a real global picture: besides...
Yesterday we spent the day in the TechCrunch event in Beijing: Discover the Dragon’s Web. Chinese Internet is not very well known in western countries. Most of us have a biased or partial perception and (I think) we are not really conscious of the sofistication of...
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