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GloCalization: learnings from Uber, WeWork and Alibaba [TechCrunch Shanghai]

by Teresa Marín | Aug 5, 2016 | China | 0 comments

Brands understand that consumers are global. Until now when we talked about global companies, these meant merely been in anywhere, offering the same product in the world but not a global service. Technology has helped to establish a real global picture: besides...

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